The TV you purchased last week is out of date in 3 months.
If that’s fast, the social media & SEO world changes on a weekly basis, if not daily.
A social network adds a new feature and Google changes the way it does search results.
Those changes can cause a change in strategy on how the various platforms are used, depending on organization goals.
People have dropped out of this field for that very reason.
This is the world people who work in digital marketing live in.
Keeping current of all of these changes is the life blood of getting ahead of the competition & the amount of information available to digest this information is borderline overwhelming it’s easy to get information overload.
Over whelmed already? Not quite done.
It’s very easy to get burned out, both daily & on the long-term due to the overload, not to mention time.
It has to be possible to cut down on the amount of information being in taken, while getting the vital information in a short amount of time.
Think about what is the kind of information that’s important for you & how much time do you have?
First step is what focus in digital is important. In this case it’s social media, analytics, with a slight familiarity of current SEO.
Strategy isn’t high on the list. While it’s good to know, but it’s very dependent on individual company, industry & goals.
Social Media Today focuses on social media & SEO strategy. Going directly to the site occasionally is good, but not vital daily.
Due to focus, SEO sites (Moz Blog, Search Engine Watch & agency blogs) are eliminated.
Unfortunately, Mashable isn’t what it used to be. Visits will still occur, but not a go-to for social media information.
Twitter chats are good for networking & industry conversation, but not necessarily required. If time allows, attend.
While hangouts are good to attend live, it’s not fully required.
I’m a sports fan, so sports & social media is a logical area of interest. The weekly Google+ Hangouts of Tuesday Ten With CadChica, & #SMSportsChat Twitter chats will be attended when time allows.
#SportsConf on Google+ Hangouts is a yearly event & will be attended, providing time allows day of event.
That leaves Marketing Land & Search Engine Land, both run by the same organization, which provides down-to-the-point & current daily news & information about all things digital marketing, particularly in social media & SEO.
The daily recap post provides a snapshot of all-things digital marketing, with links to the appropriate articles (sample).
The information they’re providing is what fits the needs, along with the time commitment.
I found myself with a clearer head, and for some reason, feel I know more.
As the saying goes, “Less is more.” That fully holds true in this case.