6 Things Companies Must Do To Be Sucessful In The Digital Age

Internet marketing, as a full-time occupation, has been around for over a decade in mainstream America, and it’s not slowing down.

It’s still in a maturity stage, and will be that way for the foreseeable future.

It’s typical in this stage that not everyone “gets it.” It’s more then keeping up with the changes.

It’s more of everyone directly and indirectly involved in a company’s Internet & digital marketing to realize and acknowledge what it takes to have a robust presence, if that’s the desire of the organization.

If an organization follows six pointers, mentally, they’re on the way to concentrate on having a successful digital marketing department.

  • Adapt
  • Patience
  • Experiment
  • Engage
  • Analytics
  • Resources

Why are these six pointers important? Read my column at DirectiveConsulting.com

4 Comments on "6 Things Companies Must Do To Be Sucessful In The Digital Age"

  1. I think a big part of Internet marketing, other than the initial technical parts that we need to grasp well, is the customer psychology part. After a website gets traction, the hard part would now transit from Internet marketing techniques to understanding customer psychology and targeting a business’s audience better as a result of that.

  2. Your point 1 is especially important. Being able to adapt to changes in the Internet environment, which is very common, is key to online marketing success.

  3. Glad to hear you realize that. Things change so quickly, especially when new platforms come out. Some of those new platforms revolutionizes a particular medium Internet Marketers tackle every day.

  4. The psychology is the tough part. The one aspect of web analytics that helps with that is heatmaps.

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