It seems like the second screen is winning, with all the conversation about it, but they’re slow to innovating while first screeners are innovating.
Both have advantages, yet still needs more innovating.
CES showcased what could be the next generation of TVs, with 4K and curved TVs, but Smart TV could be the game changer.
Smart TV has been around for a few years, but it’s developing and maturing to where it could make an impact.
LG debuted it’s latest Smart TV at CES, with a new feature where in-depth sports statistics are presented.
The news portion presented more information about the day’s news; maps, bios on politicians, previous stories about the topic.
Yahoo Smart TV has been making a push the past couple of years, with this year’s version to be not only informative yet interactive, featuring:
- Sports scores & stats
- Download featured songs
- Get recipes from cooking programs
- Bios on stars
- Advertisements can be more interactive, allowing polling, download apps, order products
SONY has upgraded it’s Smart TV experience, by integrating the social experience.
User participation is the hurdle with social TV, where they prefer to use a separate device to engage.
There’s a start-up, based out of the UK, See Space, where the first screen experience is an attachment the user will have to purchase.
The information See Space provides is a lot of the basic information already available, but adds in real-time information, interactivity, and content available from major media organizations.
They’re currently having a kickstarter campaign to mass produce the product.
TV networks are not only attempting to grab attention on the TV, but on mobile devices as well, with the increasing number of people using a device with TV viewing.
Twitter has been the ultimate second screen application, since it’s real-time and engaging.
Not everyone is on the platform (or want to be on it), but applications have to be created for the masses in the connected generation if it’s going to make an impact.
Zeebox is the available that accomplishes the second screen, providing information about programs, tweets & a centralized engagement platform with other members.
Few of the FOX Sports regional networks offer a web-based, mobile friendly, second screen component with real-time and match-up stats, called Game Connect.
Where We Go From Here
The second screen revolution will have to be interactive, compelling and informative if it’s to get traction.
For sports, the application should feature real-time stats, alternate camera views, real-time behind-the-scenes videos/images of the team and in-game atmosphere, commentary and engagement/conversation with others watching.
News outlets can feature second screen applications, featuring background information with newsmakers, maps, curated verified videos and images, real-time information in regards to current news topics, and polling.
What are your thoughts on the battle between the first & second screen revolution? Please put your comments below. I’d like to hear from you.