Clair Wyant Resume

 

Clair Wyant

1805 E. Missouri Ave Apt# 8, Phoenix, AZ 85016
Phone: 520 275-4605
E-Mail: clair@clairwyant.com
http://www.linkedin.com/in/clairwyant

SKILL AREAS: Digital Analysis, Web Analysis, SEO Analysis, Digital Marketing, Social Media Marketing, Google Analytics, Facebook Insights, Twitter Analytics, Hoot Suite Analysis, SEM Rush, Bing Webmaster Tools, Google Webmaster Tools, Team Mentoring & Coaching, Multitasking in Fast-paced Environments, Highly Organized & Strong Analytical Abilities, Articulate Oral & Written Communication, Quick Problem Resolution & Decision Making, Client Relationship Management
Technical Skills: Microsoft Windows, iOS (computer, tablet, Smartphone), Microsoft Windows, Microsoft Office (Word, Excel, PowerPoint), Adobe Photoshop (basics), Adobe Dreamweaver, WordPress, Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, Gmail, Google Apps, Google Keyword Tool, Mail Chimp, HTML/HTML5, CSS, Shopify, Trello, Basecamp, TeamWork. 


Live News Stream (http://www.LiveNewsStream.live), PHOENIX, AZ (January 2013 – Present)
Consultant & Digital Strategist 

Created and maintained 200+ page website of live local & international news feeds using the WordPress platform.

  • Implemented and maintained Google AdSense for revenue generation
  • Implemented tag management with Google Tag Manager deeper analytics on website user engagement
  • Created & implemented e-mail campaigns
    • Continuously increasing e-mail list growth via e-mail capture on each video page
    • Averaging 24% open rate (vs 14% industry average)
  • Developed SEO campaign
    • Keyword research using Google Keyword Planner
    • Continuously generating page one Google search returns
    • Search traffic increased 5x year-over-year by using keyword research and Google friendly navigation
  • Monitored website traffic with Google Analytics
    • Dissect user behavior user behavior and identify trends
    • Established dashboards
    • Manage URLs with RegEx
  • Made UX / UI changes based on Google Analytics, A/B tests & Google Search Console (Google Webmaster Tools), A/B testing & heatmaps
    • Increased website traffic by 9x year-over-year
  • Managed pay-for-click (PPC) Google AdWords Campaigns
    • Average ad position rank: 1.5
    • Average CTR: 2.5%
    • Average Quality Score: 7

DKD ARTS, PHOENIX, AZ (2015 – 2015)
Web Designer & Project Manager

  • Developed websites using WordPress CMS
  • Created wireframes for website development
  • Executed SEO campaigns for clients, utilizing keyword research and implemented internal policies, procedures and organization measures
  • Utilized technical SEO strategies for easy search engine crawling with Google Webmaster Tools and TP/SFTP, Go Daddy & Blue Host c-panel for domain and server maintenance on Blue Host & Go Daddy hosting
  • Conducted web analytics for improved UI/UX
  • Streamlined the communication flow between clients and the company and ensured transparency among team members along with easy access to basic information & implemented client revision form & basic client details form
  • Rearranged project management tool for better transparency and access to information and brought pervious digital analytics and SEO back to the organization
  • Responsible for developing responsive websites for small & medium sized companies using WordPress. Also accountable for supporting project management, new hire training, daily operations of the office and assisted in making strategic business decisions in a collaborative team environment.
  • Delegating tasks to team members and organizing priorities while adhering to deadlines in a start-up freelance environment

VISSINA INC, SCOTTSDALE, AZ (2014 – 2014)
SEO Manager

  • Accountable for evaluating website traffic for an international jewelry e-commerce site daily through an yearly basis.
  • Identified opportunities for new landing pages & website traffic trends with Google Analytics and Google Webmaster Tools
  • Created & maintained internal architecture documents for company websites

WEST STAR MULTIMEDIA ENTERTAINMENT, PHOENIX, AZ (2013 – 2013)
Digital Marketing Specialist

  • Responsible for monitoring website traffic for “The Kim Komando Radio Show” from a monthly basis to an intraday basis, generating 12 million monthly page views.
  • Identified various sources impacts traffic for other teams & key executives
  • Involved in developing reports, breaking website traffic via e-mail newsletters & identifying opportunities for increasing page views
  • Engaged in increasing website traffic on a daily basis & generated reports on e-mail campaigns

AXXESS Unlimited, SCOTTSDALE, AZ (Apr 2012 – Dec 2012)
SEO & Social Media Manager

  • Responsible for establishing & managing social media campaigns, with an emphasis on SEO, new followers/likes, and engagement
  • Increased Pageviews for a client by 33% by using landing pages, keyword research, and improved SEO optimization
  • Increased Twitter followers for a client by 50% and Facebook likes by 33% by continously producing content the audience would enjoy, and social analytics
  • Produced weekly social media reports and assessed company’s monthly client website traffic reports
  • Conducted keyword research & competitive analysis for onsite & offsite SEO
  • Established & maintained microsites with an emphasis on SEO; created, sent, and analyzed e-mail campaigns

PROFESSIONAL DEVELOPMENT & CREDENTIALS

B.S. Electronic Media, 2004
Northern Arizona University, Flagstaff, AZ

Certifications:

  • HootSuite Certified
  • Google Analytics Certification

DIGITAL CONTRIBUTIONS

6 Things Brands Must Do To Succeed In Internet Marketing
Directive Consulting Blog – May 2014

  • Highlighting the 6 things companies must do to be successful in Internet marketing.
  • This list was compiled from personal exposure in Internet marketing, from working in-house, agency, and talking to others in the industry.

Tuesday Ten Guest
CadChica Sports- May 2014

  • Discussed underrated social media platform, show sports teams can measure ROI in social media & what to look out for in social during the 2014 NFL Draft.

Why Major Brands Need 24/7 Social Media Observation
Mole House Media Blog – February 2013

  • Guest blog post, discussing why major brands need 24/7 social media observation, in light of unexpected events during the 2013 Super Bowl.

Rookie’s View of CES with 5 Random Observations & 6 Tips For First Timers
The Gadget Reporter – January 2012

  • Guest blog post for my friend, Jeff Cutler, on his technology blog, recapping 2012 CES, and insight for first timers.